Search Engine Optimization, Social Media, Marketing For Businesses, Website Design And Development

    How To Choose A Wordpress SEO PluginWordpress SEO plugins are designed to help you optimize your Wordpress website to get better Google rankings and help to attract more visitors to your website.

    For first time Wordpress users deciding on which plugin to use can be confusing at first as there are numerous plugins available on the market to choose from and you need to know which one will benefit your website the most as not all plugins will achieve the same result.

    When purchasing a new SEO plugin you need to ensure that the developers supply the correct documentation with there product, the documentation is very important.

    The documentation should explain the correct procedure on how to install the plugin correctly and how to configure the plugin to best suit your websites needs, the best plugins will provide a dashboard where all the settings and configurations can be easily accessed from a central point.

    When researching a plugin to purchase the developers will usually have a review and comment system on there website relating to the product so that you see any positive or negative comments from others that have purchased the product, reading any reviews will help you two fold, to gather any information on how good the plugin works and also how the developers handle there customer support questions, if they do not answer any questions that customers are asking look elsewhere for better support.

    The best SEO plugins should contain or provide more than one main feature as you need to keep the amount of plugins on any Wordpress website to a minimum so the more tasks your plugin can handle the better, the best will have a 404 redirect feature to help with broken links on your website, a central console for meta tittle and meta descriptions for website content, some will have a indexing feature to show which links have been indexed by Google and some may show any broken links on your website.

    A great SEO plugin should provide an update feature which would be automatic, that is it updates it self or a least the developer sends an automated email advising that there is an update available on there website that you can manually update your self, it also pays to check that any further updates to the product are free and there is no charge for a new edition of the plugin, a good plugin should also be compatible with other plugins already installed on your Wordpress website so read through the developers documentation before purchasing.

    the history of online shoppingThe history of Online shopping takes us way back to 1979 a time before the internet even existed and an English man named Michael Aldrich, this man was an inventor and an entrepreneur, he came up with the idea of online transaction processing to enable transactions between consumers and businesses, or business to business transactions this was later on to become e commerce or electronic commerce and this was the birth of online shopping and online transactions that we all use today.

    The first business to business transaction took place in 1981 by a UK company called Thomson Holidays, and from 1982 online phone transactions for train travel and stock market prices could be made, and this all was available even before the advent of the World Wide Web that was not developed until the early 1990s by Tim Berners Lee, in 1984 the worlds first online purchase of goods was made by a shopper at a Tesco store, in 1985 vehicle manufacture Nissan makes the worlds first ever credit check.

    The year is 1989 and the first online food and grocery shop has arrived they start trading as, 1990 saw the creation of the World Wide Web server and online browsing had arrived in all its glory, by late 1991 the commercialization of the internet has started and the birth of e commerce, from 1991 through to around 1995 e commerce and online trading steadily grows and the online giant Amazon is born they started selling online books then diversified to just about evey product that is available today.

    With the growth of online shops and hundreds of different products available, this saw the birth of online comparison and review websites which greatly helped customers in making choices on there purchases, and in 1998 Paypal was founded this revolutionized online shopping allowing money transactions with out the need to share customers financil information, this allowed customers more flexibility for purchasing using Paypal accounts that could be linked to there credit cards.

    By 2003 online shopping was rapidly growing and the United States reached $50 billion dollars in online sales for the year, the same year saw Amazon make a yearly profit of $35 million dollars, by 2005 the social media scene was in full flight and social commerce emerges with consumers sharing and recommending products to there online friends through Face Book, by 2007 80% of the population have used online shops to make a purchase over the internet at some time.

    By 2013 the United Kingdom sees Nintey one billion dollars in online sales for the year and in the United States 198 million people have purchased a product online in the first quarter of the year, today sees no relaxing of online sales and records continue to be broken, these days the smart phone is the number one choice for online shopping with 74% of the population using mobile devices to make online purchasers, and comsumers are not only buying from home they are purchasing goods while on the move, this rapid growth of online shopping is hurting the retail scene which are now starting to rethink how to attract new customers to there shops.

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