Search Engine Optimization, Social Media, Marketing For Businesses, Website Design And Development

    Online Shopping ScamsBeware of online shopping scams, shopping online can be a great experience for any one, you can browse through an almost unlimited amount of your favorite products with out any pressure from retailers pestering you into buying something that you do not particularly need, however with this convenience of shopping online there unfortunately is a down side and that is scams, fortunately all you need to do is look out for the warning signs when you are about to make a purchase online.

    With the latest and greatest technology available today we all just take things for granted, and usually do not take enough notice of warning signs that can give us a glue to something is not quite right, and the same applies when you are shopping online there are little things that usually go unnoticed until it is to late, scammers main target are the products that online stores are selling to there customers, this starts when they set up a fake website to look identical to popular online shops.

    Online stores unfortunately can be duplicated to resemble even the most well known online shops, when you search for a product or even when you search for your favorite online store you may end up on the fake store and not the real one, these type of fake shops can be very sophisticated in there design you can search through the store and select a product that you like and proceed to check out, however when you check out the credit will go into the scammers account and not into the legitimate store account and your product will never be sent out to you.

    Scammers will use unusual types of payment systems when you check out at the store, and these usually include a money order, pre loaded money card or they may ask for a money transfer, when an online shop asks you for any of these payment systems be aware that it could be a scam, most online stores accept credit cards like master card or visa, or paypal as a verified payment type, you can still get scammed with these payments but if the scam is targeting the security of the card issuer you can at least claim your purchase amount back if you get scammed.

    There are many other warning signs that you may be on a scammers website, if the product is advertised at an unbelievable discount that is to good to be true you may be getting scammed, When an online store fails to provide detailed information on there privacy statement, terms and conditions for product returns, dispute resolution or do not provide any form of contact information like an email address or phone number be very aware that this could be a scam you could always check if the company is a legitimate one and actually exists this will at least lesson the risk.

    There are various ways that you can protect your self when you are shopping online, make sure there is a green lock in the browser bar this indicates that you are shopping on a secure website, and always check the green lock is still there when you move onto the payments page, try to not leave credit card details for other purcasers that you may make on the stores website, only use secure payment methods like master card or visa and paypal accounts, do not use wire transfer or bitcoin etc as you will never recover any money when you have been scammed.

    Sammers can also set up legitimate websites with all the relevant policy statements, terms and conditions, return policies etc, but they will be selling you fake goods this type of scam usually involves products that are very expensive to buy, but can be faked very easily or are made in a country where the product is not manufactured, products like clothing, shoes and high fashion goods are a common target for this type of scammer, more than likely you will receive your product but it will be fake and you may never notice, the scammers continue to do this until the risk is to high then shut up shop and move on.

    Should You Open A Retail Shop Or Go OnlineWhen the time comes to get that new shop up and running there are a multitude of very important decisions that need to be made, regarding where you are locating the new business, what you are going to offer your customers in the way of products, how are you going to finance the new operation, how many staff members do you need etc, but first of all you need to weigh up the pros and cons of running a physical shop verses running an online shop or combing the best of both worlds and running a hybrid.

    Traditionally all shops have been started by renting out a premises some where in a city and in a location where there is plenty of foot traffic walking past the shop front, but with the growth of internet users over the last couple of decades all this has changed, now days over ninety percent of the population have shopped online at some time for a product that they needed and if you are starting a new online shop that is a huge number of potential customers.

    With a physical shop customers can feel more relaxed about buying a product, they can enter the store and look around and browse for something that they need and they can pick up the product and see the quality before they purchase, with an online store they do not have this reassurance and can only rely on what other people say through product reviews and recommendations, and the only time that they can see what they have brought is when there package is delivered to there door.

    Buying online gives the customer a far greater choice of what they can purchase and where they can purchase from, Google search gives shoppers the opportunity to shop at a faster rate than they can with just walking around different shops, they can compare prices easy and book mark a store then return later if needed, they can easily ask the online shop any questions they have, and online shopping gives customers time to relax and shop at there own pace.

    When a customers needs to buy an expensive item they are more reasured when they buy from a retail shop, they can talk to the shop owner directly about any concerns they may have about the product and they can inspect the product themselves before they make a decission to buy or not to buy.

    Cost wise it can certainly be more cost effective to start an online store as there fewer overheads, particularly if you can run the store from home, however this is not always feasible with all online stores, when you are importing goods to sell online you are going to need a warehouse to store the goods in and saff to dispatch the goods when they are sold, so you need to carefully weigh up the costs, some shops run a physical store as well as running an online store this can certainly be good for business but will generate a lot of extra work for you and your staff.

    Marketing plays a big part in the success of any store and if your customers have never seen your store you will not sell many items, with a retail shop your customer base can be limited to the local area where your shop is located, as customers are not going to travel great distances to your store to purchase goods, with an online store your customer base can be huge potentially world wide as shipping is available in many countries around the world, and you can market your online store in many more ways than you can with a retail store

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